About

Welcome to aurié (pronounced aw-ree-AY) — your new home of curated beauty. We believe that skincare and cosmetics are more than just daily routines; they are rituals of self-care, confidence, and expression. At aurié, we bring you a handpicked collection of premium beauty brands that combine effective formulations, innovative technology, and clean, quality ingredients designed to elevate your natural glow.

Our vision

aurié was founded with a clear mission: to redefine the beauty experience by introducing world-class skincare and cosmetic products that inspire and empower. We understand that the modern beauty consumer seeks authenticity, results, and transparency — all while embracing products that align with their values and lifestyle. That’s why we focus on offering curated, high-performance brands that uphold these standards.

What makes aurié different?

Unlike typical beauty retailers, aurié is driven by passion, expertise, and a commitment to quality. Our founders bring decades of industry experience from some of the most sophisticated beauty markets globally. This knowledge enables us to select only the finest products that meet rigorous criteria for efficacy, safety, and ethical production.

Curated brand selection: We partner exclusively with brands renowned for their innovation, clean ingredients, and proven results. Each brand is vetted for authenticity and effectiveness, ensuring you receive products that truly deliver.
Premium customer experience: At aurié, we’re not just selling products — we’re creating a beauty journey tailored to your needs. From personalised recommendations to detailed product information, we aim to guide you toward the perfect skincare and makeup solutions.
Commitment to clean beauty: Transparency and ingredient integrity matter deeply to us. Our portfolio features many natural and clean beauty options, free from harmful additives, to promote skin health and environmental responsibility.
Local market focus, global standards: Our standards reflect global trends and best practices. We are proud to introduce international premium brands that were previously unavailable or hard to find to the areas we serve.

Our founders

aurié was founded by industry veterans passionate about bridging global beauty expertise with emerging markets. With over 20 years of experience in skincare formulation, brand development, and retail management, our founders have successfully launched and grown businesses in beauty, technology, and even logistics. Their vision is to make premium beauty accessible, trustworthy, and tailored to the unique needs of our customers.

The aurié experience

Shopping with aurié is designed to be seamless, enjoyable, and inspiring. Our platform is built to showcase each product’s story, ingredients, and benefits in a clear and engaging way. Whether you are looking for targeted serums, luxurious moisturisers, or bold, statement-making cosmetics, you’ll find detailed guidance and support to make confident choices.

We are also committed to ongoing education and engagement. Through expert articles, tutorials, and community events, we aim to foster a passionate beauty community that shares knowledge and celebrates self-expression.

Sustainability & responsibility

At aurié, sustainability is more than a buzzword — it’s embedded in our ethos. We prioritise brands that take meaningful steps towards ethical sourcing, cruelty-free testing, recyclable packaging, and reducing environmental impact. We believe beauty should be kind to the planet as well as your skin.

Join the aurié journey

Discover a new standard of beauty with aurié. Whether you’re a skincare enthusiast or just beginning your beauty journey, we invite you to explore our curated selection and experience the difference of thoughtfully chosen products designed to reveal your most radiant self.

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